As a fan, I have been following the Australian Open (AO) tennis championships, which feature both women and men players. That seems to mean I’m old.
According to a 2016 study of sports leagues, the average age of the ATP’s television audience is 61, fourth highest of all major sports. The WTA fares better; its average viewer age was 55, and the age of its audience decreased between 2006 and 2016.
I actually prefer watching the WTA, but I’m still older than the demographic they want.
After some lean decades, the AO moved from the Kooyong Lawn Tennis Club to Flinders Park (now called Melbourne Park) and has blossomed into equal standing with Roland Garros, Wimbledon and the US Open. Its main stadiums are named Rod Laver Arena, Hisense Arena and Margaret Court Arena.
In the weeks leading up to the AO, there was a lot of media chatter about…
View original post 1,356 more words
Once Upon a Paradigm 