Finnish Perspective

Nurse listening to a radio during World War II John Atherton – Flickr creative commons

From the very first the media – newspapers and such – has been first and foremost about selling stuff. And that means advertising. And the more people read these first newspapers and then magazines, the more advertising could be sold and the more could be charged for it. It’s as simple as that.

Even as the technology improved this aspect of the media – in this country at least – has not changed. And to get people to read and in the case of broadcasting watch and/or listen, it had to be entertaining. Even the advertising itself. Secondary to this – in the case of newspapers at least – to present the views and beliefs of the publisher. Political, social, economic and [in some cases] religious.   In the case of broadcasting – radio and television…

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