Popped up the news this morning and what’s there but an announcement that HuffPo is being bought by AOL. Could have knocked me over with a feather.
Like it or not the HuffPo is a very high profile site on the net and I think AOL is getting a sweet deal. And they’re getting Arianna. A politically, media and business savvy NY celeb. There is going to be some head scratching going on with this one. I can see some WTF’s coming from late night TV.
The thing about this is AOL is so yesterday. This may be a tough sell for net denizens. Maybe AOL can pull it off. I did a quick scan of posters responses to the news on MSNBC and it doesn’t appear to lean positive.
I don’t think this can work unless AOL does a 100% makeover of their site and all their services. It’s a total piece of crap. This’ll be especially true if HuffPo site is somehow integrated into AOL. AOL is toxic for anybody under 40. Changing the AOL image is going to be a job from hell.
Arianna has to know all of this. She must have been given a lot of rope to do some serious redecorating. Probably even more than just stripping AOL to the bare walls. Some major foundation work is in order as well. Arianna is an interesting person and I wish her well. But I hope her lawyers have drawn up a rock solid prenup. LINK